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Meet the owner
My name is Abigail Moore, and I am the proud daughter of Matthew Moore, a dedicated police officer who served the Keller community for nearly 20 years. On January 19, 2025, my dad lost his battle with mental health and died by suicide. His loss has left a hole in my heart, but it has also lit a fire in me to create something meaningful in his honor.
I founded The Blue Rose Project as a tribute to my dad and to every first responder who silently carries the weight of service. Our mission is simple yet powerful: to raise awareness for mental health, honor those we’ve lost, and offer hope to those still fighting.
Through our shirts and designs, we carry forward the message:
“Roses for the Fallen. Hope for the Living.”
Every shirt tells a story of remembrance, strength, and the importance of starting conversations around first responder mental health and suicide awareness. A portion of every sale is donated to organizations dedicated to supporting first responders and their families—because no hero should ever feel alone in their battle.
This project is not just about shirts. It’s about breaking the silence, sharing hope, and creating a community that remembers, supports, and uplifts.
— Abigail Moore
Owner, The Blue Rose Project